Can a Public Relations Specialist Stop a Social Media Disaster?

Public Relations Specialist

Yes, a public relations specialist can help stop or slow a social media disaster, but as they will tell you, prevention is always better than the cure. If you are letting your staff run wild on your social media, spouting any type of activist message they wish, then don’t be surprised when the click-hungry jackals…

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Which Public Relations Strategies Still Work For Retail Companies?

public relations strategies

Virtue signaling has been pretty popular since the Obama years, but the “Go Woke, Go Broke” effect seems to be set in stone at this stage. Taking any sort of adversarial stance also doesn’t work, though it is unclear why anybody ever thought it would and why so many companies have gone in that direction….

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Public Relations Strategies That Don’t Work

public relations strategies

We often hear about the various public relations strategies that work, though to what degrees they work is up for debate. However, we rarely hear about the repeatedly used strategies that simply don’t work. Here are a few strategies that are often used as public relations and face-saving moves, all of which almost always fail….

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Do Public Relations Specialists Help You Handle Online Hate Campaigns

public relations specialists

A public relations specialist can help you handle an online hate campaign. An online hate campaign is typically when Facebook groups get together and decide to target one person or another. Typically, the people doing this wake activist or social justice warriors. They can target you for any reason, from you not having enough black…

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