Isn’t Facebook just for kids? Isn’t it full of click-bait and overblown news stories that are 2% truth 98% exaggeration? The answer is yes, yes, and yes. This may prompt you to believe that you should follow the same pattern, and that is a fair observation, but there is another option other than selling your soul to the Facebook algorithm. As Sam Solakyan says, you can sell a transparent truth. When the truth is so uncommon, it often stands out.
Getting to the Meat of The Sam Solakyan Philosophy
The best example is still from the 1984 movie, “The Muppets Take Manhattan.” In this movie is a scene where some executive frogs are trying to come up with selling slogans for Ocean Breeze soap. After some flustering, Kermit says, “Ocean Breeze Soap – It Gets You Clean.” The joke is that marketing is so fluffy and stuffed with buzzwords that saying what the soap actually does is a revolutionary maneuver.
This was obviously poking fun at the advertising industry, but things have only gotten worse since the year 1984. These days, getting to the point on Facebook is revolutionary. Being transparent and honest is the way to get attention because everybody else is trying so hard to “Cause Buzz.” If you are trying to sell and product, brand principle, or person, be upfront and honest about it.
Facebook Doesn’t Promote Unpaid Selling
Your Facebook posts may be overt adverts, but if done in an honest and open way, then people will still respond to them. Facebook may not push you up to their search engine rankings, but they probably weren’t going to do that anyway.
Think of your Facebook audience as a group of irritable kids. Do not talk down to them, do not patronize them, but be very direct and they will pay attention. Getting shares isn’t about being overblown a dramatic anymore. It is about raising a genuine interest in a way that makes people want to share it with their friends. What about your brand or your product would make people want to share?
Do you serve a strong purpose or fix and problem that people want to offer to their friends? Does your content have the sort of use that people would want to share? If your answer was “No” to both of those questions, then it is time to start building your Facebook campaign around the answer being yes.
Find what it is about your product or brand that people want to share, and then push that specific element in your Facebook posts. You may feel like you are leaving out a lot of other selling points, but those selling points can come later when people are visiting your website and researching your brand even more. To dust off an old classic, you should be selling solutions to problems people don’t even know they have yet.
What Else Can You Do?
You can only go so far alone. The sad fact is that the legitimate marketplace is saturated, and only the people and companies with a team to help them are able to keep up. There is only so much success you can achieve on your own. If you want to start scaling up and seeing some real progress, then you need the help and advice of Star Media Pr Group. When you are ready to push your campaign up a gear, then get in touch.
