Which Public Relations Strategies Still Work For Retail Companies?

public relations strategies

Virtue signaling has been pretty popular since the Obama years, but the “Go Woke, Go Broke” effect seems to be set in stone at this stage. Taking any sort of adversarial stance also doesn’t work, though it is unclear why anybody ever thought it would and why so many companies have gone in that direction….

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When Should You Hire a Public Relations Specialist?

public relations specialist

There are times when you can go it alone, and times when you are better off hiring a professional. Think of it in terms of housework. You can paper a few rooms yourself and you can probably install the beds, but when it comes to plumbing and hardwood floor installation, you are best off leaving…

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Public Relations Strategies That Don’t Work

public relations strategies

We often hear about the various public relations strategies that work, though to what degrees they work is up for debate. However, we rarely hear about the repeatedly used strategies that simply don’t work. Here are a few strategies that are often used as public relations and face-saving moves, all of which almost always fail….

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