Has Press Release Writing Lost its Edge?

Press Release Writing

Yes, press release writing has lost its edge, but let’s face it, press releases only had an edge during that short period when they helped your Google search engine ranking. Yet, if press releases have lost their edge, their power, and their impact, then how come some companies use them to great success? This article…

Read More

Press Release Writing is Nothing Like it Was Ten Years Ago

Press Release Writing

If we are talking about press release writing in general, then historically it has never been the same as it is now. There are several reasons for the massive shift in how press releases are written, disseminated, and received, but the biggest change isn’t technology. The biggest change happened because of Google. At one point…

Read More

How to Get Better at Press Release Writing

Press Release Writing

These days, press release writing is a little old hat. There was a craze for it at one time when somebody realized it helped your SEO (Search Engine Optimization). But, as with all things of this nature, along came the whales to ruin it with seventeen press releases per day, ranging in topic from their…

Read More

Does Press Release Writing Still Work?

press release writing

In most cases, press release writing doesn’t work in the way it used to. It used to help you promote things over the Internet, it used to help with your SEO (Search Engine Optimization), and it used to draw attention. Yet these days, you can submit press releases across hundreds of networks and platforms and…

Read More

Bad and Just Plain Wrong Advice For Press Release Writing

press release writing

Any sort of good press release writing advice is going to tell you not to offer a press release if you don’t have anything real to say. It will tell you to hit the biggest notes with your press release, to keep it concise, to keep it direct, and to avoid the click-bait notions of…

Read More