Any sort of good press release writing advice is going to tell you not to offer a press release if you don’t have anything real to say. It will tell you to hit the biggest notes with your press release, to keep it concise, to keep it direct, and to avoid the click-bait notions of…
Tag: press release writing
Has Press Release Writing Lost its Edge?
Yes, press release writing has lost its edge, but let’s face it, press releases only had an edge during that short period when they helped your Google search engine ranking. Yet, if press releases have lost their edge, their power, and their impact, then how come some companies use them to great success? This article…
What if Other People Do My Press Release Writing?
We all know that press release writing helps with SEO (Search Engine Optimization), and it can even help drum up support and traffic for your website and your social media accounts. The problem is that it isn’t nearly as powerful in terms of SEO as it used to be. Plus, it is very difficult to…
Press Release Writing is Nothing Like it Was Ten Years Ago
If we are talking about press release writing in general, then historically it has never been the same as it is now. There are several reasons for the massive shift in how press releases are written, disseminated, and received, but the biggest change isn’t technology. The biggest change happened because of Google. At one point…
How to Get Better at Press Release Writing
These days, press release writing is a little old hat. There was a craze for it at one time when somebody realized it helped your SEO (Search Engine Optimization). But, as with all things of this nature, along came the whales to ruin it with seventeen press releases per day, ranging in topic from their…
Does Press Release Writing Still Work?
In most cases, press release writing doesn’t work in the way it used to. It used to help you promote things over the Internet, it used to help with your SEO (Search Engine Optimization), and it used to draw attention. Yet these days, you can submit press releases across hundreds of networks and platforms and…
Bad and Just Plain Wrong Advice For Press Release Writing
Any sort of good press release writing advice is going to tell you not to offer a press release if you don’t have anything real to say. It will tell you to hit the biggest notes with your press release, to keep it concise, to keep it direct, and to avoid the click-bait notions of…